Review: Gatsbylady Alice dress

Gatsbylady is, as the name suggests, a 1920s-inspired clothing and accessories company. Though I’m usually more of a mid-century girl, I was really excited to try one of their dresses, and it’s the Alice dress I’m showcasing for you today.

The Alice dress features a round neckline, chandelier-like sleeves, and a scalloped hem. It is made up of a lovely beaded sheer soft tulle overlay, with a bright red tulle slip underneath. The gold beading and sequins are exquisite; I was surprised at how heavy the glass beads made the dress, but this isn’t noticeable at all when it’s on. It even comes with a little pack of spare beads just in case you need to do some repairs!

I was really impressed with the quality of the Alice dress; all that beading of course, but also the craftsmanship of the dress itself shows a garment that is built to last. I love how elegant it is, and how perfect it would be to wear to a fancy evening out. It made me wish we had a ballroom in Auckland so that I could go and dance the Charleston! One thing to note: the dress doesn’t have a zip, so be mindful of your hair and makeup, though this shouldn’t be too much of a problem as the neckline is quite wide, and you can easily put it on before you start getting ready to go out.

Gatsbylady offers sizing between UK4 and UK30, and this applies for the Alice dress. The team from Gatsbylady asked for my measurements to ensure I had the right size, so consequently I am wearing a UK6 which is my usual size. For reference, my measurements are 31/32-23/24-36/37 (I put two measurements because it really depends on how much I’ve eaten), and the Gatsbylady sizing for the UK6 is 32-28-36; being in the 20s style it isn’t meant to be fitted in the waist, so I would say that the size chart is spot on.

As expected based on my measurements above, the dress is a great fit. It was a little unnerving at first not needing to cinch my waist, but I was soon admiring the way the dress hugged my hips just right. And of course it was a bonus not needing to alter it, as I usually do with online purchases!

The Alice dress retails for £99, and can be purchased through Gatsbylady’s online store. It also comes in a beautiful black & purple colourway. Their product pages all feature videos of models wearing the dresses, which is really helpful! They also have a number of headbands you can match with your dress, including this gold one that ties in a bow at the back which they were kind enough to send me. I highly recommend having a full browse at all the treasures Gatsbylady has to offer, as there’s bound to be the perfect stunner of a dress for your next night out there waiting for you!

 I had a wonderful time working with new-to-me photographer (and friend!) Katherine from the Undefined Photography. You can check her photography out here, and she also has a personal style blog you can see here. Thank you so much to Katherine for these amazing shots, and for the idea of the very fitting location of the old Auckland Railway Station. Look out for more posts with Katherine in the coming weeks, which will include a review of the heels I’m wearing here from Royal Vintage Shoes.

Miss Hero Holliday



6 thoughts on “Review: Gatsbylady Alice dress

  1. Just wow! Such a different look for you but so beautiful! You look lovely and the accessories, makeup, and hair just put this look over the top! Gorgeous photography as well!

    Liked by 1 person

  2. Your face was made for the 20s! So sweet and very Clara Bow! The dress is gorgeous – such a different look for you but you pull it off effortlessly as usual with your attention to detail.


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